Laurence Metrick is a brand storytelling expert, author of It’s Not About You, and a sought-after speaker who has taught at Hebrew University and advised startups, nonprofits, and global brands.

His core belief is simple: curiosity builds trust. Laurence’s talks blend decades of practical experience with clear frameworks that help teams communicate what truly matters—so messages resonate, relationships strengthen, and results improve.

Laurence is also the Founder of TrailerWorks; a storytelling agency based in Toronto that creates unforgettable narratives for brands across North America.