Storytelling Isn’t Spin.
It’s Disciplined Curiosity.
Keynotes and workshops that show leaders how to communicate what truly matters.
Speaking Topics
Laurence’s talks combine real-world experience with proven storytelling frameworks. Each session is dynamic, interactive, and designed to give teams tools they can use the very next day.
Your Audience Has A Heart, Does Your AI Know?
Your Data Knows What They Clicked, Only You Know Why They Stayed.
In a world obsessed with reach, clicks, and content velocity, brands are becoming easier to produce and easier to ignore. This keynote hands your audience back the one competitive advantage no platform, algorithm, or AI stack can manufacture: trust, emotional connection, and a brand voice that sounds human.
The Magic of Touchpoints
A hard-hitting, story-rich keynote for marketers, founders, and leaders who know real brands are built in the everyday, far more than the big campaigns. Drawing on hard-won lessons from luxury, retail, and not-for-profit causes, I’ll show you how to audit, design, and elevate every moment your audience encounters your brand. You’ll leave with a practical model: Relevant, Respectful, Reciprocal, Remarkable, Repeatable and a self-check toolkit to spot the everyday details that make brands unforgettable.
Make Your Customer The Hero
AI can generate content, optimize campaigns, and scale communication at unprecedented speed. But it cannot replace the emotional intelligence that makes people trust a message, believe a brand, or feel understood by it. This keynote challenges audiences to think beyond the efficiency and ask the more important question: as technology transforms how we communicate, are we still creating marketing that feels human?
It’s Not About You
Why Audiences Book Laurence
Curiosity builds trust. Laurence shows how to turn messaging into conversations that convert.
Clarity beats clever. He helps teams strip away noise and say what matters.
Actionable frameworks. Attendees leave with tools they can apply immediately.
What Working With Laurence Looks Like
Pre-event briefing to tailor content to your audience
Dynamic, audience-engaging delivery
Key visuals and interactive exercises
Actionable takeaways and tools
Post-event resource package (slides, prompts, recap)
