Harnessing the power of curiosity, empathy and audience-focused thinking in an AI world
Author & Brand Storytelling Speaker
Why Book Laurence?
Curiosity builds trust. Turn messaging into conversations that convert.
Clarity beats clever. Strip noise; say the thing they’re ready to hear.
Actionable frameworks. Tools your team can use tomorrow.
“Storytelling isn’t spin. It’s disciplined curiosity.”
— Laurence Metrick
Signature Topics
Not Just A Profile
In a world obsessed with reach, clicks, and content velocity, too many brands are becoming easier to produce and easier to ignore. This keynote helps audiences rediscover the competitive advantage technology and platforms cannot manufacture: trust, emotional connection, and a brand voice that actually sounds human. Because the algorithm may help people find you, but only people decide whether to believe you, choose you, and come back.
Your Audience Has A Heart
AI can generate content, optimize campaigns, and scale communication at unprecedented speed. But it cannot replace the emotional intelligence that makes people trust a message, believe a brand, or feel understood by it. This keynote challenges audiences to think beyond the efficiency and ask the more important question: as technology transforms how we communicate, are we still creating marketing that feels human on the receiving end?
It's Not About You
Make Your Customer The Hero
Your Audience Has a Heart Not Just a Profile
Your Audience Has a Heart Not Just a Profile is the essential guide for brands ready to move beyond data and truly connect. Packed with real-world stories and clear frameworks, it shows you how to unlock trust, loyalty, and lasting impact by treating customers as people not marketing targets. Discover how human storytelling builds brands that audiences love, share, and remember.
You are invited to the launch: August 13, 2026
It’s Not About You
Make Your Customer the Hero — The Secret to Brand Trust in an AI Era.
This book reframes everything leaders and marketers get wrong about brand loyalty, trust, and digital connection. The most powerful brand story isn't yours, it’s theirs. Senior marketing leaders, founders, small business owners, and nonprofit fundraisers will takeaway practical storytelling frameworks that make audiences feel like heroes, not targets. Less self-promotion. More genuine advocacy.
You are invited to the launch: October 18, 2026