Winning Loyalty in the Age of AI Through Human Storytelling, Trust and Empathy
Author & Brand Storytelling Speaker
Why Book Laurence?
Curiosity builds trust. Turn messaging into conversations that convert.
Clarity beats clever. Strip noise; say the thing they’re ready to hear.
Actionable frameworks. Tools your team can use tomorrow.
“Storytelling isn’t spin. It’s disciplined curiosity.”
— Laurence Metrick
Popular Talks & Outcomes
AI and the Future of Marketing
How artificial intelligence, automation, and data-driven personalization are reshaping everything from customer experience to campaign strategy.
Ideal for: This keynote is ideal for forward-thinking marketing executives and digital strategists looking to put AI and automation to work, not just talk the buzzwords. It’s exactly what entrepreneurs, growth leads, and small business owners need to level the playing field with smarter tools and leaner teams. Customer experience pros hungry for new ways to personalize at scale — and product managers building the future — will find next step strategies here. If you care about reaching people in ways that are truly relevant, and want practical frameworks to turn big data into real-world connection and ROI, this is your must-attend session.
Your Audience Has a Heart Not Just a Profile
If you’re tired of one-size-fits-all marketing that gets lost in the algorithm and you believe brand love starts with listening, this one’s for you. This topic is aimed those sick of marketing that feels like it was built for robots instead of real people.
Ideal for: This session’s for CX and support teams who want to build loyalty and trust at every touchpoint — not just move folks through a funnel. It speaks to entrepreneurs and founders building businesses with soul, who realize real growth only happens when you speak human, not just “segment.” Agency copywriters, creative leads, and product designers will find inspiration and hands-on frameworks to help them create work that actually sparks emotion, earns smiles, and makes people feel seen. If making customers matter — not just marketing to them — is your goal, this is where you’ll get the tools to do it.
Brand Storytelling That Earns Trust
This topic is for anyone who’s realized you don’t just earn trust by talking about yourself, you earn it by telling stories that make your audience the hero and back it up with what you do every day.
Ideal for: This talk is for anyone who knows trust isn’t built by talking about yourself — it’s earned by making your audience the hero and proving it in your actions, day after day. It’s ideal for senior brand and marketing leaders who need smarter ways to win true loyalty, not just likes. Small business owners and founders who want their purpose to ring true and spark real, lasting buzz. And nonprofit or fundraising leaders looking to inspire not just donations, but passionate advocacy and long-term partnership. If earning trust is your job, this is the conversation you want to be in.
Building Trust in a Distrustful World
If you’re juggling reputation risk or just want to get proactive about building trust before the next crisis, this is the conversation you need to be part of.
Ideal for: If you’re a leader in a trust-challenged industry — finance, healthcare, tech — or you run PR and comms teams who know honesty wins over spin, this talk is for you. Customer experience and frontline staff will find practical tools for making every service moment build trust, not just patch mistakes. Nonprofit directors and fundraisers facing donor skepticism are in the right place, too. Anyone tasked with defending a reputation, winning loyalty, or staying ahead of the next crisis will walk away with real-world frameworks, sharp stories, and a refreshed mindset for earning — and keeping — trust in a skeptical world.
It’s Not About You
Your audience doesn’t buy features; they buy the feeling of being understood. It’s Not About You shows leaders and communicators how to use curiosity to find the story your audience is already waiting to hear.
Summer 2026
Your Audience Has a Heart Not Just a Profile
Your Audience Has a Heart Not Just a Profile is the essential guide for brands ready to move beyond data and truly connect. Packed with real-world stories and clear frameworks, it shows you how to unlock trust, loyalty, and lasting impact by treating customers as people — not marketing targets. Discover how human storytelling builds brands that audiences love, share, and remember.
Spring 2027