Harnessing the power of curiosity, empathy and audience-focused thinking in an AI world
Author & Brand Storytelling Speaker
Why Book Laurence?
Curiosity builds trust. Turn messaging into conversations that convert.
Clarity beats clever. Strip noise; say the thing they’re ready to hear.
Actionable frameworks. Tools your team can use tomorrow.
“Storytelling isn’t spin. It’s disciplined curiosity.”
— Laurence Metrick
Signature Topics
Your Audience Has a Heart. Does Your AI Know?
I believe the future belongs to those who use technology to listen better, but never let it drown out the care, courage, and human stories that make brands worth trusting and impossible to forget. AI and automation are powerful tools, but they only amplify what you already stand for. Will you trade empathy and intention for efficiency, or will you make every touchpoint count as something only you could create? Technology should serve humanity, not erase it and everything you build, sell, and say should make your audience feel seen, not just targeted.
I't’s Not About You
Make Your Customer the Hero — The Secret to Brand Trust in an AI Era.
“Based on the hit book, this keynote reframes everything leaders and marketers get wrong about brand loyalty, trust, and digital connection. Learn why the brands that win in the AI age are the ones who listen, see, and serve, making their audience the main character in every story.” The most powerful brand story isn't yours, it’s theirs. Less self-promotion. More genuine advocacy. The kind of trust that outlasts any campaign, algorithm change, or competitor offer using technology to listen better, then showing up with the stories, care, and presence only humans can provide.
Your Audience Has a Heart Not Just a Profile
Your Audience Has a Heart Not Just a Profile is the essential guide for brands ready to move beyond data and truly connect. Packed with real-world stories and clear frameworks, it shows you how to unlock trust, loyalty, and lasting impact by treating customers as people not marketing targets. Discover how human storytelling builds brands that audiences love, share, and remember.
You are invited to the launch: August 13, 2026
It’s Not About You
Make Your Customer the Hero — The Secret to Brand Trust in an AI Era.
This book reframes everything leaders and marketers get wrong about brand loyalty, trust, and digital connection. The most powerful brand story isn't yours, it’s theirs. Senior marketing leaders, founders, small business owners, and nonprofit fundraisers will takeaway practical storytelling frameworks that make audiences feel like heroes, not targets. Less self-promotion. More genuine advocacy.
You are invited to the launch: October 18, 2026