Why Book Laurence?
Curiosity builds trust. Turn messaging into conversations that convert.
Clarity beats clever. Strip noise; say the thing they’re ready to hear.
Actionable frameworks. Tools your team can use tomorrow.
“Storytelling isn’t spin. It’s disciplined curiosity.”
— Laurence Metrick
Popular Talks & Outcomes
Make Your Brand Irreplaceable: From Curiosity To Connection
Learn how to position your brand to become indispensible to your audience; build loyalty by connecting your story to what they value most; discover strategies that differentiates in crowded markets.
Ideal for: Brand managers, sales and development professionals, in-house creative teams.
Beyond the Pitch: Curiosity as a Growth Engine
A questioning framework that uncovers what your audience actually values; replace assumptions with insight; align teams around a clear message.
Ideal for: Leadership off-sites, product teams and sales kickoffs.
It’s Not About You: Brand Storytelling That Earns Trust
A practical narrative structure; emotion + evidence balance; message testing rituals for campaigns and decks.
Ideal for: CMOs, fundraising teams, founders and agencies.
The Clarity Workshop: From “Meh” to Memorable
Simplify positioning; sharpen the one-sentence promise; build a repeatable message.
Ideal for: Growth-stage companies, nonprofits and schools.
It’s Not About You
Your audience doesn’t buy features; they buy the feeling of being understood. It’s Not About You shows leaders and communicators how to use curiosity to find the story your audience is already waiting to hear.
Spring 2027